Skip to main content
Student housing · Campaign design

A Generational Digital Refresh for Student Housing

A research-led website and campaign system for a housing decision that is practical for students and emotional for families.

Read case studyAll projects

Key results

4,570+

beds in Student Depot's current portfolio

7Polish university cities served
20Kcampaign conversions recorded
2,500+new customers reported by the project
Portfolio archive7 university cities

Project colophon

Student Depot

Student Depot logo
Role
Web Designer
Engagement
6 months
Scope
UX/UI · Workshops · Web Design · Campaign Experience
Tools
Figma · Miro

Areas of impact

Choosing student housing sits between independence and reassurance. Students want a place that feels social and contemporary; parents often look for safety, reliability, and a clear view of what they are paying for. Student Depot needed a digital experience that could speak to both without flattening the brand into a property catalogue.

I designed the website and contributed to the key visual and social campaign, using early generational research and persona work to connect communication decisions to real audience motivations.

The experience had to sell a first taste of independence while making that choice feel dependable.
01/03Audience and experience+
01

Audience and experience

A visual refresh with a behavioral reason

The work began by looking at generational expectations, emerging visual trends, and the different roles students and families played in the decision. That context shaped both the brand expression and the hierarchy of the website.

Making research usable for everyone

Nontechnical stakeholders were deeply involved, so the process had to make UX reasoning visible without asking the client to learn design terminology. Personas, journey examples, and concrete screen comparisons helped the group evaluate choices through audience needs rather than personal preference.

The website, refreshed key visual, and social campaign worked as one acquisition experience. The project recorded 20,000 conversions, more than 2,500 new customers, 160,000 new website users, and 15.5 million in social-media reach.

Campaign outcome summary: 15.5 million reach, 160,000 new users, 20,000 conversions and 2,500 new customersAnimated social post playing on the reality of student study weeksAnimated social post asking residents about their favourite meal, built for engagement rather than reach aloneSeasonal social post in the campaign's visual language of bold colour and cut-out photography
From generational insight to acquisitionThe campaign outcome, and three of the posts that produced it.
02

Scale and trust

Designing for a national housing network

Student Depot now describes itself as Poland's leading student-housing provider, with more than 4,570 beds across seven university cities. That scale raises the cost of ambiguity: students need to compare locations and offers, while the brand has to remain recognizable across every property.

A shared digital front door

The redesigned experience gave individual residences a consistent structure while preserving enough flexibility to communicate their local character. It connected campaign interest to useful property information and a clearer next action rather than leaving acquisition and product experience as separate systems.

City-level campaign creative for Poznań, one location speaking for itself within the national networkThe campaign system extended across print, social and on-site materials for an individual location
One network, many locationsOne city speaking for itself, and the system that let every other location do the same.

Reflection

Clarity helps an emotional decision move forward

Student Depot reinforced that audience insight is most useful when it changes how a team makes decisions. The generational framing aligned brand and product choices, while an accessible process helped stakeholders participate without turning the work into design by committee.

Next project

Making Time Visible Across Devices→