Skip to main content
Lukasz Lasek, Principal Designer working on design systems for regulated products

Principal Designer · Design Systems · regulated products · AI-enabled DesignOps

I build systems for
complex, regulated products
and the teams shipping them.

Over 15 years I've moved from editorial and visual design into UX architecture, product leadership, Design Systems, and AI-enabled DesignOps.

I work where ambiguity is expensive: healthcare, public infrastructure, enterprise platforms, fintech, and climate technology. My job is to make the product clearer and the team behind it more capable of delivering it.

Where I come from

I came to software through editorship, Communication Design, and graphic craft. Publishing taught me hierarchy and sequence; visual design taught me precision; project leadership taught me that a good idea matters only if it survives delivery.

That background still shapes how I work. I care about language as much as interface behavior, and about the operating model as much as the component library. Outside software, bookbinding and printmaking keep me close to physical systems: structure, repetition, pressure, material, and the satisfaction of making something that holds together.

How I work

01

Build the system behind the screen

I look for the reusable decision: the component, rule, workflow, or operating model that prevents the same problem from returning in another form.

02

Use evidence to reduce uncertainty

Research, prototypes, analytics, and stakeholder knowledge help me move teams from competing opinions toward decisions they can explain and defend.

03

Keep design connected to delivery

I work close to product and engineering so intent survives prioritization, accessibility review, implementation, and the realities of shipping complex software.

Selected evidence

~600K

professionals using the MedTech portfolio daily

2M+

downloads of a national public-health application

2,000+

components across an NDA-protected enterprise system

7,000+

European companies on a platform I helped redesign

FDA 510(k)

cleared software shipped on the design system

13

stakeholder workshops run to model one operation

Minutes → seconds

for an AI-assisted Jira workflow

Tools & Skills

Design & Systems

Figma (component architecture, branching, governance), Adobe Suite, FigJam, Miro, Design Tokens, Accessibility (WCAG), Design Systems

UX Practice & Research

User Flows, Prototyping, UX Audits, Usability Testing, Mixed-Methods Research, Heuristic Evaluation, Stakeholder Workshops, UX Writing

Product & Delivery

Agile / Scrum, Jira, Confluence, Design Sprints, Roadmapping, OKRs, Product-Led Growth

Technical

AI skills, Prompt Libraries, MCP, HTML/CSS, Storybook, Webflow, Retool, Git, Figma API, Design-to-code workflows

Analytics & Optimization

GA4, Looker Studio, Hotjar, MS Clarity, AI-assisted UX, System Adoption Metrics, UX Maturity Benchmarking

Education, learning & languages

Communication Design

University of Wrocław, 2011–2016

Editorship Studies

Jagiellonian University, 2009–2011

Web Accessibility

WCAG 2.1 & 2.2, Jim Byrne

UX-PM Level 1

UXalliance

AI for Product Management

Google Cloud, MTP, Pendo.io

Product Management Basics

Mind The Product, Pendo.io

Design Thinking Process

Design Thinking Institute

Skills of Tomorrow AI

Google & SGH, using AI in business development

Polish

Native

English

Professional working proficiency

Certificate of completion for Web Accessibility Training, WCAG 2.1 and 2.2 compliance
Certificate for using AI in business development, from the Google and SGH Skills of Tomorrow AI programme
UX-PM Level 1 certificate of achievement, awarded by UXalliance
Product Management Basics certification badge from Pendo and Mind the Product
AI for Product Management course badge from Google Cloud, Pendo and Mind the Product
Design Thinking Institute mark
Dentsply Sirona
10clouds
Netguru
Ministry Of Digital Affairs
Flyps
Fabrity
Naturaily
Sony Music
1plusx
Charm Industrial
Bigrentz
Case
Kp Labs
Redfox
Vazco
Pixelant Games
Kyotu Technology
Convista
Booksalon
Cencert
Doco
Lcube
Soflab
Pxo
Unleash
Us Gunite
Funky Outer Space

Testimonials

Łukasz is one of those rare people who sits comfortably at the intersection of design and strategy. As a UX-PM with over 10 years of experience and a deep specialisation in design systems, he brings a level of thoughtfulness to every project that's honestly hard to find. Calm, patient, and incredibly thorough. He never rushes a decision and always thinks things through, but what makes him stand out beyond the craft is the attitude. He genuinely values other people's input, asks for opinions, and listens. In an industry where ego can get in the way, that matters more than people realize. Working with Łukasz feels like having a trusted designer and a strategic partner in one. The kind of person who makes the whole team better just by being around.

Patryk Radtke

Product Designer | AI Design Engineer

Luke is the best leader you could dream of having or hiring. We built the Product Design branch within 25wat from scratch, which ignited the independent brand: Design Allies. He's attentive to his teammates' needs and creates the best environment for them to flourish. His outstanding skill set encompasses digital design, consulting, project management, recruiting, and administration. A Head of Design full of integrity.

Klaudia Widz

Product Designer & Lecturer @ SWPS University

Apart from bringing positive energy and sense of humor to the team, I could always count on his constructive feedback and fresh ideas that would always take a project at least one level up. His attention to detail: not even one pixel would ever go unnoticed. If you ever have a chance to work with him, don't miss this opportunity.

Ola Bak

Product Management Consultant @ Product People

I've never met such an observant, sincere, and detail-oriented designer. We've been taking on challenges together for almost 4 years. Luke is a great leader, a committed and empathetic colleague who always takes a cool approach to a situation. Working with Łukasz is a guarantee of stability and a sense of security in the project.

Joanna Wróblewska

Head of Marketing & Creative Director

Even on a very challenging project with unclear goals and changing needs, working with him was a great experience. He's empathetic, open-minded, and very professional, both as a UX expert and a project manager. His calm and thoughtful attitude made a big difference.

Sabina Psuj

Front-end Developer

Lucas represents a very holistic approach to implementing a UX strategy, including elements of business analysis and approaches to customer challenges that are addressed in combination beyond the basic framework.

Grzegorz Sperczyński MBA

Consulting @ Fabrity

It's been amazing working together. You've had a great impact, I love it.

Kevin Niparko

Product Manager @ Charm Industrial

Working with Łukasz has been an opportunity for professional growth and a source of inspiration from his creative approach to design.

Agnieszka Sito

Managing Director @ 25wat

Speaking & Jury

  • Jury Member · WaysAwards, WaysConf 2024
  • Elector · RE:PL Polish Rebranding of the Year, 2017 & 2018
  • Speaker · Dotlaw MeetUp, University of Wrocław, Kyotu Share Conference

Awards

50 Creatives in Business

by Brief.pl, for ARBUZZ, the first Polish Augmented Reality communication mobile app

Writing & perspective

  • Guest author · “Dlaczego onboarding użytkowników jest ważny”, adamtrojanczyk.pl
  • Series author · Artificial & Intelligence, on practical AI in everyday design work
  • Essayist · Six things I've learned about business from a 1997 ARPG classic
  • Expert contribution · Impact of AI on Product Research 2024, Survicate and Amplitude
  • Editorial background · design, UX, and publishing since 2004

On stage & on juries

Lukasz Lasek speaking to an audience at a design meetup
WaysConf Awards 2024, where Lukasz Lasek served on the jury recognising the best digital products
Speaker card for Lukasz Lasek at the Koncepty lecture series
Poster for the Koncepty lecture series at House Teczowa
Promotional card for the Legal and IT meetup of June 2023, with Katarzyna Zaleska and Lukasz Lasek

In print

Guest article on why user onboarding matters, published on Adam Trojanczyk's site
Lukasz Lasek's expert commentary in the Impact of AI on Product Research report by Survicate and Amplitude
Essay drawing six lessons about business from the 1997 action role-playing game Diablo
Cover for the Artificial and Intelligence series on practical everyday uses of AI tools
Lukasz Lasek in 25wat's outlook piece on what 2024 holds for product design

Experience

Dentsply Sirona

Senior Design Systems Designer

May 2025 – Present

Design and maintain the scalable Design System behind a global MedTech portfolio used by roughly 600,000 professionals every day. Lead component architecture, compact density, design reviews, WCAG AA accessibility, design-to-Flutter refinement, GenAI creative direction, and AI-assisted DesignOps tooling used daily by a cross-functional team of approximately ten.

Flyps

Project Manager / UX/UI / Proxy Product Owner

Oct 2024 – Present

Proxy Product Owner for a U.S.-based carbon removal company, introducing PMO processes and designing the Ledger UI in Retool with custom JavaScript logic. Led development of a Facebook Marketing API SaaS platform, designed the interface for a robotics-driven fruit harvester powered by computer vision, and provided UX/UI consulting across AI, LLM, conversational, and MedTech projects.

Design Allies (via 25wat)

Co-founder, Head of Product Design

Jan 2023 – Oct 2024

Co-founded and led a dedicated Product Design business inside the agency. Built the offer, delivery model, standards, and quality benchmarks; recruited and mentored designers; facilitated strategy workshops; and connected project execution to new business and long-term client relationships.

25wat Creative Agency

Graphic Designer → UX/UI Manager → Head of Product Design

Feb 2016 – Oct 2024

Progressed from hands-on visual and interface design into UX management and department leadership. Built research and Product Design capabilities, introduced DesignOps and PMO practices, managed recruitment and evaluation, led multidisciplinary delivery, and supported strategy and new business across fintech, healthcare, SaaS, gaming, and enterprise engagements.

Redfox TS

UX Design Consultant

Jan 2023 – 2025

Worked as a Design and Strategy consultant across construction and healthcare. Led an NDA-protected enterprise platform redesign spanning more than 2,000 Design System components, a design team, and over 30 developers.

Titans24 CICD

GDPR Auditor / UX/UI Designer

Dec 2017 – May 2023

Designed a robust CI/CD platform featuring integrated DevOps/SecOps pipelines. Crafted GDPR audit reports.