Designing Gen-Z Ecommerce Across Two Markets

I translated the behavioral patterns into a report of customer needs and pain points, then used it to simplify navigation, product discovery, and the route to checkout. A key design problem was the handoff between a younger customer who wanted the product and a parent who controlled the payment.

The resulting experience gave the brand room to remain energetic while making the commercial path more legible. According to the project analytics recorded in the presentation, sales had doubled by December compared with the previous ecommerce experience, while performance campaigns returned a reported 200% ROI.

The team combined desk research, conversations with German-speaking customers, and a workshop with the client's sales stakeholders. We documented the differences in tone and aesthetic, then converted them into a market-specific ecommerce and communication direction.

The work produced two strategy documents of more than two hundred pages each, a twelve-month brand plan, KPI expectations, and a budget framework. Rather than exporting one campaign, the company received a repeatable way to enter a new market with evidence.