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Beauty FinTech · Product design

Redesigning a Growing Salon Platform

Evolving an active booking and payments platform without pretending legacy code, current users, and delivery pressure did not exist.

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Key results

7,000+

European companies currently using BookSalon

€4Mraised across two announced rounds
2+ yearsof continuous product collaboration
11+developers and technical contributors
2021–2023€4M raised

Project colophon

BookSalon

BookSalon logo
Role
UX Designer / Project Manager
Engagement
Over 2 years
Scope
UX · UI · Project Management · Graphic Design
Tools
Miro · Figma · React

Areas of impact

BookSalon was already serving real businesses while its product and market were growing quickly. The work was therefore not a clean-slate redesign. Every improvement had to negotiate existing code, current workflows, business priorities, and the cost of changing an active platform.

I worked across UX and project management, redesigning administrative views and the end-customer application while building a close working relationship with the development team.

Legacy constraints were not an excuse for weaker UX. They were part of the design material.
01/03Product evolution+
01

Product evolution

Redesigning without stopping the product

The platform combined scheduling, customer management, payments, and business administration. Changes in one surface often affected several others, while legacy patterns limited how quickly the experience could move toward a more coherent model.

Working inside real implementation constraints

I mapped current behavior, redesigned key administrative flows, and shaped the customer-facing application with the existing React implementation in mind. Instead of handing over idealized screens, design and engineering worked through feasibility and edge cases together.

That collaboration led to more practical handoff practices and kept the redesign connected to what could actually ship across a fast-growing product.

Search entry point letting a client find a service, salon or individual specialistThe client-side app showing upcoming and previous bookings with their salon, service and priceSalon owner dashboard breaking revenue, booking origins and campaign performance into one viewConfirmation dialog for changing a work shift's starting hour inside the salon calendar
Evolving the active platformThe owner’s dashboard, the client app, service discovery, and shift editing , all redesigned while the platform kept trading.
02

Business context

Designing inside rapid growth

During the wider company growth story, BookSalon announced €4 million across two funding rounds. Its current platform is trusted by more than 7,000 European companies.

A product foundation for expansion

The redesign supported a business moving beyond appointment booking into a broader operating and financial platform for beauty and wellness entrepreneurs. The UX challenge was to make that expanding capability feel integrated rather than accumulated.

Campaign builder that turns the booking tool into a marketing platform, configuring audience and layoutLifecycle email nudging a salon that is still waiting for its first bookingColour ramps and type scale underpinning the platform, each swatch carrying its contrast rating
From booking tool to business platformCampaign builder, lifecycle email, and the colour and type system holding them together as the product grew past booking.

Reflection

Progress is negotiated, not unveiled

BookSalon reinforced a practical lesson: mature product design rarely arrives as one dramatic replacement. It advances through well-chosen improvements, close engineering collaboration, and a clear understanding of which legacy decisions can change now and which require a longer path.

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